According to the Wall Street Journal, the fastest growing segment of the e-cigarette industry is the sale of the devices called vaporizers. The upsurge in the sales of these "do-it-yourself" devices are causing headaches for the big tobacco companies. All across America small mom & pop vapor specialty shops are opening, and these shops are cramming their shelves with various flavors of e-liquid.
Alongside these e-juice products are devices and accessories called refillable cartridges, heating coils, liquid drippers, that customers use to build their own. What these shops do not stock is the mainstream e-cigarette brands. While the cig-a-likes still make up the largest part of the e-cigarette market ----which could top $2 billion this year--- the fastest growth is coming from these customizable devices called vaporizers.
These vaporizers resemble a large fountain pen. They hold more liquid than the national brands produce larger vapor clouds and most importantly last longer. These devices allow the user to mix and match hardware to build their own, hence the term, 're-build-able.'
The WSJ article also pointed out, Sales of standard e-cigarettes at convenience stores rose 71% to $562 million in the 52 weeks through May 10, but rose only 3.6% over the most-recent 12 weeks, according to Wells Fargo. Although there are no reliable data for overall sales, Wells Fargo estimates vaporizers are growing twice as fast, approaching 50% of total e-cigarette sales.
One of the common themes we are hearing from the users of e-cigs is that these vaporizers are cheaper and better than the national brands. Vaporizers can pack more than five times the e-juice and battery power than the smaller cig-a-likes. They also deliver a deeper throat hit. The vaporizers are cheaper to use as well. A 15ml bottle of e-liquid cost on average around $9.99 compared to $12 for a 1ml 5-pack from the national brands.
Vaporizers currently "deliver a superior consumer experience at a better value,'' conceded Lorillard Chief Executive Murray Kessler last month, discussing with analysts why the company's e-cigarette revenue slipped to $51 million in the first quarter from $54 million in the fourth quarter. Lorillard is upgrading Blu's technology this year but hasn't ruled out launching a vaporizer.[Source: WSJ ]